From First Deal to Full Portfolios: Gabriel Johnson’s Journey with Direct Mail
Episode 13| By Justin Silverio|5 days ago
What if your first direct mail campaign led to nine off-market properties—and a strategy you could repeat again and again?
In this episode of Everything Direct to Seller Marketing, Justin Silverio sits down with Gabriel Johnson, founder of DoorPost Co., to break down how he built a lean, high-margin investing business by targeting landlords and portfolio owners using custom mail campaigns.
From learning marketing during COVID to buying entire portfolios with one closing, Gabriel shares how patience, personalized copy, and relationship-based deals helped him grow—without a big team or outbound grind.
Here’s what you’ll learn:
✅ How one custom mailer turned into a 9-property portfolio
✅ The 2-page mail strategy Gabriel still uses to this day
✅ Why he only targets absentee, high-equity landlords
✅ His take on branded vs. personalized direct mail
✅ The mistake that unlocked his entire portfolio strategy
✅ Why quality deals and lean systems are his secret weapon
If you’re tired of chasing low-margin flips and want to start buying bigger, better deals—this episode shows you how it’s done.
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