Episode 11| By Justin Silverio|a month ago
How do you scale from broke student to 80+ deals a year—with no big team and no fluff?
In this episode of Everything Direct to Seller Marketing, Justin Silverio sits down with Ryan Corcoran of Specialized Property Group to unpack the system behind his lean, 7-figure operation.
Starting with a duplex he bought in PA school using family loans, Ryan scaled to over 200 multifamily units before pivoting to a more profitable, more nimble model—closing 80+ wholesale, flip, and off-market deals a year with a 5-person team.
Now he’s sharing the exact playbook behind his marketing mix, capital strategy, and the in-person sales skills that still close high-value deals today.
✅ How Ryan locked up his first deal with zero cash
✅ Why he moved from rentals to high-margin flips and wholesales
✅ His top-performing marketing channels: direct mail, PPC, and niche lists
✅ The real sales skill that turns cold leads into warm contracts
✅ How he keeps his team lean and his margins strong
✅ What changed after joining a high-level mastermind
Whether you’re mailing your first batch of letters or scaling a team, this episode reveals how to build a direct-to-seller machine that actually works—and doesn’t burn you out.
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